When I joined the Charlie Crist for Florida Governor Campaign, the team was already in full swing, with former Governor Crist having won the primary and preparing to face Republican incumbent Ron DeSantis in the general election.

The campaign faced a number of challenges, including limited resources and being significantly outspent by the incumbent campaign. Additionally, the political climate was highly polarized, with messaging often being inflammatory and divisive.

I completely dismantled and rebuilt the project management operations of the campaign, introducing a range of project management tools and best practices to help the team work more effectively. I utilized Agile methodologies to prioritize tasks and ensure that we were working on the most critical items first. I also implemented a range of communication tools to improve collaboration across the team.By optimizing our project management operations, I was able to maximize our efficiency and achieve our goals more effectively. This allowed us to focus more resources on our digital efforts and make a significant impact in the political landscape of Florida.While we did not ultimately win the election, our team's resilience and innovative approach, combined with my approach to digital activism, allowed us to keep pace with the incumbent campaign and inspire supporters throughout the state.